batec mobility batec handbikes

batec mobility batec handbikes

models in wheelchairs break traditional stereotypes of beautyEven in the 21st century, there is still a lot of prejudice surrounding people with disabilities. In the fashion sector, for example, people with disabilities don't seem to be considered very glamorous and, in fact, there are few brands that design fashion for the physically disabled and those that do exist aren't particularly attractive.


Nevertheless, some actions are starting to work towards change in this regard. Just a few days ago, at the New York Fashion Week, models in wheelchairs, on crutches and missing limbs were seen on the catwalk. This way, the brand FTL MODA in collaboration with Vertical Foundation (an Italian association working to promote spinal-injury research) and under the direction of designer Antonio Urzi, revolutionised the most famous catwalk in the world, breaking all the pre-conceived stereotypes of beauty and surpassing any previous transgressive trends. The fashion show aimed to foster and promote research into injuries of the spinal cord.

 

 

A few days ago at Milan Fashion Week, Modelle & Rotelle, once again collaborating with Vertical Foundation, organised a fashion show that got great rounds of applause from the audience, with the slogan "beauty is beauty, it's just a way of getting organised." The catwalk featured models in wheelchairs alongside models without any sort of disability wearing similar outfits and demonstrating that the world of fashion is accessible to all. This initiative was a resounding success and has been recognised by the Italian government for its important value to society.

 

 

odels in wheelchairs break traditional stereotypes of beauty


In the animation sector, Italian illustrator AlexSandro Palombo uses his art as a social tool to raise awareness of this problem that affects many people, drawing Cinderella in a wheelchair and other Disney princesses with various physical disabilities.
Likewise, Pro Infirmis, a Swiss NGO that works with the disabled, asks the following question: "Why do all the mannequins in shop windows have to be perfect?" This led them, a year ago, to create a campaign to raise awareness entitled "Because who is perfect?". For this project they brought together a group of people with different physical disabilities and made mannequins of them to display imperfect or just differently beautiful mannequins in the shop windows of Zurich.

Here at Batec we've always believed that our models for photo or video shoots have to be real wheelchair and Batec users. It wouldn't make sense for people who don't regularly use a wheelchair to model a product like our handbikes, which are designed by people in wheelchairs for people in wheelchairs.

 

odels in wheelchairs break traditional stereotypes of beauty


So, for our catalogues we've worked with:

  • Batec 2009 Catalogue: Our first models were Anna and Zac, who are both paraplegic, and Pau Bach as a quadriplegic.
  • Batec 2012 Catalogue: featured CarlesMireia and Pau again as our quadriplegic model.
  • Batec 2014 Catalogue: In the catalogue to launch the Batec 2014 model we expanded our cast with Alba and Pablo (paraplegic) and Javier and Patricia (quadriplegic).
  • Batec 2015 Catalogue: we wanted to go even further and, in addition to working with Cristina and Fernando as our paraplegic models and CarlosRaquel and Ilian for the quadriplegic versions of our handbikes, we decided to give Virginia, a photographer in a wheelchair, the opportunity to take the shots for this campaign.

 

odels in wheelchairs break traditional stereotypes of beauty

 

  • Batec 2017 Catalogue: this year, we wanted to continue on this inclusive path both in front of and behind the camera. Virginia has once again taken the pictures, with Alba and Pablo back again as the models for our new electric powered add-on for wheelchairs, the BATEC URBAN. As the image of the BATEC ELECTRIC handbike, we've chosen Montse (paraplegic) and her perfect smile.

 

odels in wheelchairs break traditional stereotypes of beauty

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