It seems that fashion is waking up and that many brands are starting to take inclusiveness into account. Gradually, more and more clothing for people with disabilities is being made in order to become accessible, inclusive brands for everyone. But what is adaptive and inclusive fashion? It is clothing that is modified to suit the needs of people with disabilities.
Have you ever wondered where to buy clothes that better suit your special needs? This post looks at a selection of brands created for people with disabilities that offer adaptive apparel designed based on empathy and need. Let’s get started!
Adaptive clothing brands
Marlo
Marlo, founded in 2013 in Spain, designs trousers adapted for people in wheelchairs or people with reduced mobility. They feature eight adjustments (such as flat seams, elastic waistbands and higher back seam) while maintaining a conventional look. Although it is just becoming known in Spain, the brand is already recognised in several European countries and the USA.
MagnaReady
MagnaReady®️, a leader in the USA and Canada, is the world’s first magnetic clothing brand. Created by Maura Horton after her husband was diagnosed with Parkinson’s, it offers shirts, jackets and trousers with magnetic buttons and zips that make it easier for people with mobility issues to get dressed.
JAM the label
JAM the label, founded in 2019 in Australia by Emma Clegg and Molly Rogers, creates functional clothing for people with disabilities that promotes autonomy. Their designs, classic and youthful, use simple adaptations based on universal design and encourage collaboration with the community to come up with new ideas.
IZ Adaptive
IZ Adaptive, founded in 2009 by designer Izzy Camilleri, was born out of her experience creating bespoke adaptive clothing for a person in a wheelchair. With support from the disability community, she developed everything from basics to the iconic seamless-back trousers that prevent pressure ulcers (The Seamless Back Pant). Today the brand is a world leader in adaptive fashion with online sales worldwide.
Free Form Style
Free Form Style, founded in 2018 by Marina Vergés and Carolina Asensio, is a pioneer in adaptive clothing for men and women in Spain and the first to show at 080 Barcelona Fashion. It was born after Carolina’s personal experience when looking for suitable clothes for her brother in a wheelchair, creating an inclusive, sustainable, quality brand that addresses the real needs of people with disabilities.
Other adaptive apparel brands:
- Unhidden, sustainable and with concealed access to medical devices.
- 4 Care, specialising in assistive clothing for reduced mobility in 12 countries.
- Kinetic Balance, focusing on comfort for wheelchair users.
- Adaptista, a high-end inclusive marketplace run by people with disabilities.
- MOB Industries, modern fashion with magnetic closures and tailored cuts.
- Care+Wear, designed for patients with specific medical needs.
- Habicap, French clothing with anti-eschar seams.
- Rollitex: German adaptive-fashion brand that creates clothing specially designed for the needs and comfort of wheelchair users.
- Adapt & Joy, which tailors made-to-measure garments with special fasteners.
- Flip Flap, reversible sensory clothing for autism and hypersensitivity.
Major brands offering adaptive clothing for people with disabilities
Victoria’s Secret
Victoria’s Secret launched VS & PINK Adaptive, an adapted lingerie line for women with disabilities, focused on making their daily lives easier. In collaboration with GAMUT Management, they transformed their most popular designs (Body by Victoria and Wear Everywhere) into functional garments with magnetic closures, adjustable straps and sensory fabrics, promoting inclusiveness and comfort.
Tommy Hilfiger
In 2017, GAMUT Management collaborated with Tommy Hilfiger to create his first inclusive fashion clothing collection, inspired by his experience as a parent of a son with autism. The Tommy Adaptive line combines style and functionality, incorporating magnetic buttons, Velcro fasteners, and zips with longer grips for easy dressing.
Marks and Spencer
Marks & Spencer created Kids Easy Dressing an adaptive clothing line for children with physical or sensory disabilities, which maintains the same designs as standard clothing so that children can choose garments that are just as appealing. It includes adapted apparel, such as overalls for casts or clothes with pockets for catheters, using soft materials with few seams to avoid irritation. Its campaigns involve children with various disabilities, enriching the project.
Kiabi
This affordable shop has launched the So Easy collection, with clothing for people with disabilities. From underwear to shirts with magnetic buttons. Garments available for women, men and children.
Primark
In 2025, Primark launched an adaptive fashion collection with Victoria Jenkins, featuring 49 garments designed to make life easier for people with disabilities, incorporating magnetic fastenings and medical adaptations at affordable prices. Plus, in collaboration with activist Sophie Morgan, they presented a seated mannequin named “Sophie” in their shop windows to highlight wheelchair users, reaffirming their commitment to inclusion and diversity.
Zalando Adaptive
In 2022, Zalando launched its first adaptive apparel collection with more than 140 styles from its own brands, offering inclusive clothing, in a variety of styles, prices and sizes, to facilitate access to adapted fashion in one place.
Adaptive shoes
Finding comfortable shoes is often a difficult task for everyone, but for people with disabilities or walking issues, good shoes are essential.
BILLY Footwear
BILLY Footwear was founded by Darin Donaldson and Billy Price in Seattle. After becoming quadriplegic in 1996, Billy faced difficulties in dressing himself, especially putting on his shoes, as he could not find shoes that were attractive and easy to put on by himself. Based on this need, he created a brand that specialises in inclusive shoes with zips that surround the entire shoe, including the toe cap, so it can be opened completely to put the foot in, even with a DAFO or orthosis, and guarantee a good fit.
Friendly Shoes
Friendly Shoes, based in the UK and USA, works with Easy Shoe Access technology. There is a zip in the centre of the shoe that is compatible with ankle and foot orthoses (AFO) and also makes it easier for people with Parkinson’s to get their shoes on. In Spain, we can find Friendly Shoes on Zalando.
Nike
Nike launched EasyOn in 2015, a line of shoes designed to be put on hands-free. The idea came about after receiving a letter from Matthew Walzer, a young man with cerebral palsy, explaining his difficulties in getting his shoes on. Flyease have an open heel and no laces, making them easy to put on and take off quickly, which is perfect for people with limited hand mobility or anyone looking for comfort and speed.
Adaptive lingerie
Underwear is often one of the biggest dressing challenges for people with disabilities. Fortunately, there are several brands, especially in the women’s lingerie sector, that are dedicated to adapting these garments:
Liberare
Liberare is a US brand of fitted adaptive lingerie that offers garments with magnetic front fastenings for ease of use. Internationally recognised, its products are available in several European countries through the Etam website.
Undercare
Undercare manufactures high-quality Velcro underwear that prevents irritation on sensitive skin. They are currently developing an adaptive swimming costume with front zip and Velcro and offer underwear collections for women and men.
Slick Chicks
Slick Chicks is a leading brand of adaptive underwear committed to inclusiveness, which outsources its tailoring to MAS Holdings in Sri Lanka, a company that employs over 380 people with disabilities. Their motto is products designed for people with disabilities, by people with disabilities.
Bix
Open-and-close adaptive underwear that allows changing without undressing completely. This adaptive clothing is ideal for people with disabilities and women with reduced mobility, in recovery or in environments where changing is difficult.
